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Posts Tagged ‘The Heart of Health’

Heart Health Success Recognition

Posted by Lisa Nelson, RD, LN on February 15, 2009

I was recognized this month by Constant Contact as a business with a successful email marketing campaign. Here’s the write up:

Email Marketing Success Story

Healthy and Happy Readers: A Constant Contact customer discusses the value of editorial planning

List Size: 725
Open Rate: 35%
Website: http://www.lisanelsonrd.com

Ask Lisa Nelson and she’ll tell you she was “blessed with crummy genetics”: Her family has a strong history of heart disease and she has a personal cholesterol level that has hovered around 200 since her early twenties. Both factors inspired Lisa, a registered nutritionist, to start her own business, eNutritionServices, which empowers people to take the necessary steps to promote a long, heart-healthy life. Since June 2007, she has provided guidance on how to lower cholesterol and blood pressure naturally and lose weight in a healthy way. Clients receive education, support, and coaching via Lisa’s Heart of Health email newsletter, online courses, special reports, and online coaching.

The Heart of Health email newsletter began in May 2008. Each issue features an article about one of three distinct topics — cholesterol, blood pressure, or weight loss — but in an effort to include all interested readers, Lisa also includes a “Take Action” section with tips on another of the subjects. For example, if the feature article is about cholesterol, the action tip might be about weight loss. “To stay on track, I have an electronic schedule outlining my newsletter topics several months in advance,” Lisa explains. In every issue, Lisa also asks readers for feedback about their biggest health struggles, and takes advantage of the opportunity to better connect with her readers by sending a personal email directing the person to an article or product that addresses his or her concern.

By redirecting traffic from her newsletter to her website and following the click-through rates, Lisa is able to see which specific items readers are most interested in. She can then rotate the products/services she offers on the site appropriately, and can also tailor the newsletter to better suit her readers’ interests. In addition, she leverages the newsletter to collaborate with colleagues on joint ventures, and has used the newsletter to gain greater exposure for her business. For example, she now writes an “Ask the Expert” column for another health website, and even uses the questions she’s asked there to generate articles for her own newsletter. These results have made Lisa optimistic about eNutritionServices’ future prospects: “I trust email marketing will lead me to the successful online practice I am working towards,” she says.

All the Best,

Lisa Nelson RD


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